For a long time, sustainability in this industry has felt a bit like a concept car – sleek, impressive and full of flashy ambition. The renderings have been rolled out at just the right moments to signal where things are headed.Also – since we v...

If it feels like something is shifting in our industry… it’s because it is.We’ve just celebrated the launch of the 2026 PPAI 100, recognizing organizations that are not only leading at a high level, but helping define what the future of branded ...

U.S. Customs and Border Protection announced this week that it has finalized $20.6 billion in tariff refunds so far for duties charged under the International Emergency Economic Powers Act. These tariffs, enacted by President Donald Trump last year,...

The data backs up what much of the branded merch world is likely feeling. The industry is operating somewhere far ahead of panic but only just on the edges of what could be comfortably considered stability as of late. Recent months have produced pos...

More discerning consumers are shaping fashion for fall 2026.“People have worn retail-quality apparel their entire lives and know what ‘good’ feels like,” says Milissa Gibson, director of sales at Lane Seven Apparel. “When they receive branded ap...

The most obvious form of advertising isn’t necessarily the most effective. A billboard or TV commercial might be the first thing that comes to mind, because you know for a fact that they are trying to sell you something. But Marketing 101 will tell ...

Nine industry companies have earned PPAI Pyramid Awards this year for marketing programs designed to position and reinforce brands, strengthen relationships, demonstrate sustainability, reduce waste, increase clicks, inspire teams and clients and, t...

Everybody can benefit from stronger connections at work. These relationships can lead to all kinds of opportunities, from connecting with a mentor in a different department to being introduced to a potential new client. But in a world of hybrid sche...

With keynote speakers and roundtable discussions at PPAI’s North American Leadership Conference hitting on so many topics shaping the branded merchandise industry right now, every conversation felt relevant and thought-provoking to first-time attend...